About Us

JP International was founded to address the market need to assist start-up to mid-sized organizations with the sometimes daunting task of expanding the scope of their business models outside of the United States. Joe Plastino, the Chief Executive Officer of JP International, draws on more than 20 years experience in the health and fitness sectors in developing overseas business relationships that stand the test of time.

Our founder's roots are deeply rooted in every aspect of the health and fitness sectors and this sets the stage for all of our activity. He held the position of Senior Vice President, International Division at Precor a global leader in fitness and exercise equipment. In Europe he was the Managing Director for two subsidiary offices and in Asia worked with his team to create the substantial foothold that still exists today for Precor in this burgeoning region of the globe.

Enough about us. We want to know about you, your global goals, and how together we can approach them in an effective and profitable manner.

In business and in athletics the mantra is the same - consistent preparation - knowing the course - and always finishing strong.